4 Questions Top Leaders Ask When Analyzing their Company Values Statement

Leader considering questions to analyze company values statement

Every business needs a company values statement. This vital document identifies the organization’s core values, helping everyone keep their focus on the correct priorities at all times. Without a company values statement, it is easy for people at all levels of the organization to lose sight of the overall goals of the company, which can lead to inefficient operations, poor customer satisfaction, and a decline in business growth.

Crafting a company values statement can be a complex process, as it involves looking deeply into your long-term aspirations for your business. But asking the right questions can make it much simpler. If you are struggling to come up with a company values statement that succinctly expresses everything you want your business to be, try asking yourself the following questions. When you analyze the answers, you should find that your core values come more clearly into focus.

1. What Does the Perfect Employee Look Like?

One of the most important purposes of a company values statement is to give employees guidance in how to behave at work. Before you can start laying out how you want your people to act, you must be able to identify ideal employee behavior. What values does the perfect employee hold? What is their preferred work style? Are they independent or committed to working in a team? What is their attitude toward customers?

The answers to these questions can help you craft an image of your perfect employee. You can then use this ideal as a benchmark when setting your company values. Create a statement that encourages all employees to work toward your ideal in everything they do.

2. Will Employees Live By These Values in 50 Years?

Although you will probably adjust your company values statement over time, the core values should remain constant. Therefore, it’s vitally important that you choose sustainable values when crafting the statement. Take the time to analyze your company values statement; do you see the values you have chosen remaining constant for the next five decades? If not, you may need to rethink them.

Looking into the future can be difficult. You need to consider not only how your company will grow and change, but also what changes may occur in your industry. For example, a commitment to provide face-to-face service to every customer may not be possible to uphold in a future where customers prefer to shop online. However, you could commit to providing personal service that promises to take each customer’s individual needs into account, which can be delivered via any method of communication. Being flexible in the statements you include, while still being as specific as possible about your goals, is key to crafting a company values statement that can stand the test of time.

Learn more about how to build a proper employee engagement framework

3. How Does Your Company Help Employees to Grow?

As an employer, it is your responsibility to provide your people with the resources, skills, and knowledge they need to uphold your company values. Do you offer training programs to help your people develop their skills? Providing support to help your people grow is the key to maintaining an engaged and motivated workforce that is willing to uphold the values you set.

If the growth of your people is far from your first priority, you may find that your workers consistently fail to uphold the company values. Consider whether you should include a commitment to employee growth in your company values statement, and think about how you will fulfill this commitment in practice. You could offer in-house training sessions, funding for employees to take courses or e-learning programs to help your employees improve their skills. Even workers who are fully trained to perform their jobs appreciate life-long learning in things like parenting, money management, and community involvement.

4. Would You Maintain These Values If They Become a Disadvantage?

When analyzing a company values statement, it’s important to consider what you would do if the values outlined in this document began to hurt your bottom line. For example, your company values statement might include a commitment to use eco-friendly materials in your products, but what will you do if the cost of such materials skyrockets in the future? Will you continue to be an eco-friendly company, even if doing so puts you at a competitive disadvantage?

You never know what challenges your organization will face in the future, so it’s vital not to tie yourself too rigidly to upholding values which aren’t actually that important to your core vision. However, you should be prepared to tie yourself to those values that are important to your core vision, unconditionally. When crafting your company values statement, include only those values that you are willing to hold onto even when times are tough. By ensuring that the standards you hold your organization to are realistic and authentic, you can create a company value statement that is both durable and meaningful.

If you’ve asked yourself these four questions and you are still not sure where to start with writing or modifying your company values statement, it might be time to seek external guidance. Come and explore our performance climate survey for a free analysis of the most pressing issues at your company. You can use this information to create a company values statement that accurately reflects your organization’s goals and values both now and in the future.

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